Must permissible video/audio materials be created by an entity within the institution?

Permissible video and audio materials must indeed be created by an entity within the institution to ensure compliance with NCAA regulations. This requirement helps maintain the integrity of the recruiting process and ensures that all materials used are adhering to the standards set forth by the NCAA.

When permissible materials are crafted by the institution itself, they are typically produced by staff or personnel who understand and comply with all NCAA rules and guidelines. This minimizes the risk of violations that could arise from using third-party content, which may not align with NCAA standards or could unintentionally promote improper benefits.

Furthermore, creating materials internally allows for greater consistency in messaging and adherence to institutional branding and compliance oversight, which is vital during the recruitment process. It ensures that all communication and media portray the institution fairly and accurately, supporting a level playing field in recruitment practices.

Overall, the requirement serves to uphold the integrity of the athletic program and the NCAA as a whole.