May institutions use social media to communicate with prospective student-athletes?

Institutions may use social media to communicate with prospective student-athletes without restrictions, allowing for a flexible and dynamic way to engage with potential recruits. This aligns with the NCAA's recognition of social media as an essential tool for communication in today's digital landscape. Coaches and athletics staff can share information about their programs, engage in conversations, and build relationships with recruits through various platforms.

While there are guidelines regarding the timing and content of communications, the NCAA does permit unhindered interaction via social media, enabling institutions to promote their programs and maintain ongoing dialogues with prospects. This approach reflects the evolving nature of recruitment and the importance of utilizing modern communication methods effectively.