Can a prospective student-athlete's image be used in promotional materials before they commit?

The use of a prospective student-athlete's image in promotional materials before they commit is indeed restricted by NCAA regulations. The NCAA's rules are designed to create a level playing field and protect the integrity of its recruitment process. Specifically, using a prospective athlete's image in promotional materials can be viewed as a form of undue pressure or influence in the recruitment process, which is why it is prohibited.

This ensures that schools cannot leverage a prospective student-athlete's image to gain a competitive advantage during the recruiting period. The guidelines aim to maintain fairness and prevent exploitation of athletes who have not yet made a commitment to a specific institution. Thus, under NCAA regulations, using a prospective student-athlete’s image without formal commitment is not allowed.